Marketing automation has become essential for modern entrepreneurs, serving not only to streamline processes but also to optimize and measure their marketing strategies and workflows. Sales automation, on the other hand, can eradicate redundant tasks associated with follow-ups, sales pipelines, and lead generation.
From saving time and effort to boosting revenue, the combined impact of sales and marketing automation extends beyond automating routine tasks. It enhances business efficiency, enabling entrepreneurs to concentrate more on nurturing client relationships.
Automation can assist companies in enhancing ROI, customer satisfaction, and overall expansion. Still not convinced? Here are additional ways in which sales and marketing automation can enhance your business.
Proven Benefits of Using Sales and Marketing Automation.
1. Reduced costs
Small businesses finding time and resources for marketing was their greatest challenge. For instance, 22.9% of enteprenuers stated that they collect contact information manually over the phone or in-person rather than automating the process.
Software not only saves time, but provides much needed resources to get more done.
If you’re using the right software for marketing automation, it’s like one employee accomplishing what 50 employees can perform manually.
All you have to do is create a process for generating and nurturing leads along with marketing campaigns, which are spontaneously activated based on certain benchmarks. Within several months of implementing automated campaigns, you can send out thousands of customized emails daily using simple autopilot software.
2. Additional revenues
While bringing down expenditures, a further benefit of using marketing automation software is more revenue. Combining lead management with prioritization can result in increased ROI from your sales activities.
After collecting data from more than 5 sources, several small businesses have reported an 800% growth in revenue, $100k in additional revenue, and even growing revenue to goals of over $1 million annually after adopting automation software.
Automation’s features, such as its personalization capabilities, play a part in these revenue increases. For example, using a personalized CTA based on visitor behavior is able to increase conversions by 42%.
3. Generate and nurture leads
Did you know that over 30% of sales activities can be automated, according to McKinsey & Company? Tasks include pipeline management, following up, scheduling appointments, and other general administrative duties—all time-consuming yet critical lead nurturing activities.
If you are a small business owner, you know that generating leads is crucial to your business development. Through automation of procedures between marketing and sales, you can concentrate more on formulating strategies that can generate and nurture promising leads. In other words, you can land more customers because of more prospects.
And the data from sales and marketing automation statistics agrees. Those who have adopted sales automation early on consistently report sales uplift potential of up to 10 percent.
4. Better data for smarter decisions
Big Data is one of the buzzwords in IT these days. Unfortunately, not all businesses are efficient in collecting and using this data in their marketing and sales efforts. Marketing automation facilitates understanding of Big Data, and gathering the required intelligence makes things work for you.
Sales and marketing automation services at 3techagency, is one of the more complete solutions to gauge marketing campaigns and forecast consumer attitude or reaction. It can put together a full profile of your prospects.
5. Refined marketing process
Software used for marketing automation allows you to map out your customer journey. At the same time, your marketing strategy will allow you to build processes centered on the experience of your potential customers. Through the creation of processes around this customer journey, it becomes easier to process targets and nurture leads.
Something as simple as understanding that 44% of clients move on to another company if you don’t respond fast enough can help you rethink your follow-up process and the advantages of using marketing automation for better customer satisfaction.
6. Personalized customer journey
Among the difficult challenges that confront companies regularly is how to convert a one-time customer into a loyal fan. One way of achieving this is to opt for personalized social media and blog content through automation. McKinsey reports that early adopters of sales automation also see higher customer satisfaction.
According to video marketing statistics, more than 70% of consumers search for exceptional, original, and targeted content. Tools in marketing automation streamline the procedure of conveying the appropriate content via email to the correct buyers at the correct time.
More advantages of using marketing automation lie in the data collected, which is effective in qualifying leads from marketing and forwarding them to sales. By scoring leads and grading them, marketing automation obtains and processes data of unique visitors to assign qualified leads to the right salesperson, further personalizing their journey and setting your sales reps up for success.
7. Marketing and sales on one page
Marketing and sales should be on the “same page.”
Many businesses find it hard to properly integrate these two departments. However, this is necessary since technology continues to progress and influence the purchasing cycle. It makes collaboration between the two functions more efficient than ever.
Sales and marketing automation is the key to help promote quality of leads and automates the conventional, manual procedures such as assigning and following up target leads. Handle at least 80% of your internet marketing operations under one roof.
8. Save time on marketing campaigns
Many marketing automation systems have drag and drop interfaces that will enable you to create effective email campaigns, social media campaigns and landing pages. This is possible even if you aren’t technically adept or well-versed in creative design. For example, a multimedia marketing and event production businesses saved dozens of hours a month by using our email templates and campaign builders.
3techagency customers save 10 hours a week just by automating repetitive tasks. And now Easy Automations makes setting up marketing campaigns even easier.
What’s next?
Marketing automation means a lot to all shapes and sizes of businesses. This is why modern entrepreneurs must jump on the bandwagon and begin looking at all available platforms for automation to truly streamline their company for this age.
At 3techagency we help your business assess your specific requirements, available resources and business goals prior to launching automated marketing campaigns.